Our roots go back to a third generation herbalist named Rosemary Gladstar, who was raised close to the earth in the farmlands of Northern California. In the late 1960s, while living in the coastal redwood forest, she met community activist and environmentalist Drake Sadler. The young couple was part of a movement of back-to-the-land baby boomers seeking an alternative lifestyle, including natural foods and herbal remedies. Together, they shared a vision for the rebirth of herbalism in North America, and in 1974 they co-founded Traditional Medicinals.
Today, Rosemary is often referred to as the god mother of modern herbalism. She is a well-respected teacher and author who also founded The California School of Herbal Studies and the nonprofit United Plant Savers. Although no longer active in the company, Rosemary’s original herbal formulas (including Throat Coat, Mother’s Milk and Smooth Move) continue to fulfill the promise of quality and integrity.